A letter from Shaunelius, Founder of LA'BREA'S BOUTIQUE
I started LA'BREA'S BOUTIQUE for a number of reasons — but at the heart of all of them is one simple truth: I wanted something I could call my own.
I wanted a place I could be proud of. Something I could look forward to, even on my hardest days. A dream that was entirely mine.
And now? I have four online stores. 👑
The Journey Has Not Been Easy
Creating LA'BREA'S BOUTIQUE has been one of the most challenging things I have ever done. But I can honestly say that I have overcome every single challenge that has come my way.
From creating email campaigns and welcome letters, to writing newsletters and sales pitches. From running my own ads and posting on social media, to adding my links across all of my websites and pages. I have done it all — by myself — from the heart.
It has truly been a journey. And it is far from complete. I am just getting started. This has not even reached the tip of the iceberg.
Everything Comes From the Heart
When you look at LA'BREA'S BOUTIQUE — from the merchandise to the banner on the storefront — know that every single detail came from the deepest part of my heart.
I am always thinking about what I want to add next to make it even more beautiful. Because this boutique is not just a store. It is an expression of who I am.
My Daughter — My Why 💙
Everything I do is inspired by my baby girl.
She has always believed in me — even when I could not believe in myself. She told me I was smart when I couldn't see it. She told me not to give up when I felt like I couldn't go on. She reminded me that God has me.
When I look at my merchandise, I see it through her eyes — because she has incredible taste, just like I do. I choose every piece with her in mind. I know she is proud of me.
And when she comes home, she is going to see everything I have built — all of the effort, all of the time, all of the love — and she is going to be even more proud.
That is what keeps me going. That is my why.
To Every Woman Who Shops With Us
When you shop at LA'BREA'S BOUTIQUE, you are not just buying a piece of clothing or a piece of jewelry. You are becoming part of a story — a story of a woman who refused to give up, who built something beautiful from nothing, and who believes that every woman deserves to feel like a queen.
Because you do. 👑
Thank you for being here. Thank you for believing in this dream with me.
With love,
Shaunelius
Founder, LA'BREA'S BOUTIQUE
LA'BREA'S BOUTIQUE — Where Every Woman is a Queen.